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How to Navigate and Embrace Change Management in an Ever-Changing World

Dealing with change has become a constant struggle for people like me, who love the idea of a solid 6-month plan laid out at least 6 months in advance. Yeah, I guess that was just a dream anyways... But how does one manage change effectively, especially as a marketer in this bustling world? Buckle up as we dive into some actionable steps to sail through the waves of change.

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From Clicks to Cravings: The Sizzling Synergy of Using Foodie Influencers

Influencers are a direct line to customer feedback. Brands can gain insights into what's working, what's not, and where there's potential for innovation. I've spent many nights reading through the thousands of comments left on our influencer posts and blogs - it's worth the investment to get that fresh perspective!

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How to Secure Big MVP Athlete Collaborations: Expert Tips for Marketers

The Escape from Alcatraz Triathlon showcases incredible human endurance, and as an 8-time participant, I've experienced the intense competition firsthand. More importantly, I’ve recognized the vast marketing potential that partnerships with athletes can offer. Today, I’ll share insights and strategies for selecting MVP athletes for your marketing campaigns, leveraging their influence to elevate your brand's visibility.

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Embracing Business Growth: Setting Goals and Overcoming Challenges

As the new year begins, learn how to effectively set business goals and tackle persistent challenges. Discover practical strategies for adopting a growth mindset, reframing obstacles as opportunities, and building strategic plans to drive success. Transform your marketing department and pave the way for new achievements this year!

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Beyond Taste: The Role of Nutrition and Health in Modern Food Marketing

There's an undeniable evolution happening in the food industry. As marketers, we've always understood the significance of taste, presentation, and aroma. But today's consumers are pushing us to think beyond the palate - and beyond the Bowl. They're urging us to explore the realm of nutrition and health, demanding not just delicious but also nourishing food. Let's delve into this shift and what it means for modern food marketing.

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Why Investing in Marketing is the Secret Sauce to Business Growth

Look, I get it. When you're watching your budget, it's tempting to cut corners and hope for the best. But here's the thing: marketing isn't an expense; it's an investment. An investment in your brand, your vision, and your future. So, take the plunge. Invest in marketing. Because in the world of business, if you're not moving forward, you're falling behind.

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Which Brand Story Will Actually Work For Your Company?

“We have to tell our story!” They say with excitement, as if the “story” they’re referring to is self-evident and obvious. It’s a buzz word. CEOs talk about it in meetings, business professionals refer to it constantly, and it feels so much that everyone else knows what the story is except the marketing team.

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