The Daybreak portfolio
Every brand starts in the dark.
Here’s how the sun comes up. Websites, brands and social feeds for Palm Beach County businesses and beyond, each one taken from a blank page to a brand-new morning.
How I break dawn
Four steps from dark to daylight
- 4:58 AMIn the dark
Every project starts with what’s not working. I audit the feed, the site and the story, and I listen. A lot.
- 5:41 AMFirst light
Somewhere in your story is the one true thing. A mermaid sketch. A bossy coffee shop owner. A marble horse. I find it.
- 6:27 AMDaybreak
I build the brand around it: the colors, the voice, the website and the content.
- 7:03 AMFull sun
We launch, watch what works and keep it rising, one post at a time.
Part two · Websites & brands
Built from a blank page
Every one of these is hand-coded and live. Tap a screen to scroll the real site right here.
No. 01 · Website + brand
Hungry Mermaids
Private chef & microbakery · Breckenridge, Colorado
Brand · website · ordering
- In the dark
A yacht chef turned mermaid baker, with a hand-drawn logo she loved and a website that didn’t say what she actually does.
- First light
We tried three polished directions. None of them were her. The answer was already in her sketchbook: keep her own mermaid, set it on black and white, and add bubble letters with pops of pink and green. The whole business is one feeling: hungry to happy.
- Daybreak
A chef-first site with a live weekly bakery presale, tabbed sample menus and an inquiry form that asks all the right questions. Now live at hungrymermaids.com.
- Mermaid pink
- Sea green
- Ink
- Paper
No. 02 · Website + brand
Whitney L Anderson
Mosaic collage artist · Denver
Audit · logo · brand · website
- In the dark
An artist who hand-cuts thousands of magazine squares into portraits, on a website that felt like a template.
- First light
Her art is made of little squares, so her website should be too. Visitors peel back tiles to reveal a collage, scrub through 50 hours of a portrait and drag scissors across a sketch.
- Daybreak
A full audit, a mosaic tile logo, a new color set and two directions to choose from: a bold gallery and a bright all-white. Flip between them right here.
- Collage red
- Gold clip
- Sky clip
- Gallery black
- Canvas
No. 03 · Website + brand
Worth Capital Holdings
Family office · Palm Beach
Brand set · logos · website
- In the dark
A private family office that would honestly rather not be noticed at all.
- First light
Quiet old money. Aspen, Palm Beach, a little Warhol and a lot of black. The family are Olympic riders, so the symbol became a marble horse: patience, discipline and trust.
- Daybreak
“Long-term capital, quietly held.” A Garamond serif, brass on ivory and black, and a marble horse that slowly turns as you read.
- Black
- Ivory
- Brass
- Club green
No. 04 · Website + brand
Papa Kwan’s Coffee Shop
Juno Beach & North Palm Beach
Website concept
- In the dark
A locally famous coffee shop, voted best in town year after year, with a website and online ordering that needed a facelift. The tiki logo was not up for discussion.
- First light
Papa’s personality is the brand: bossy, but kind. So the site talks like him, on neon sticky notes. “First coffee. THEN your problem.”
- Daybreak
A bright white site that feels like walking into paradise, with a coffee tap you can actually hold down to pour.
- Sign red
- Neon yellow
- Aqua
- Ink
- Cream
No. 05 · Website + brand
Sana Sanctum
Lymphatic drainage & wellness · Jupiter
Website
- In the dark
Sevi had a logo, a list of services and a calming studio in Jupiter, but nowhere online to send people.
- First light
Like a lotus rising toward the light, the body knows how to renew itself. Sevi loves earthy sage and rocky grey, never watery blues, so the palette came straight from her.
- Daybreak
“Restore your flow.” A soft, feminine site with service filters, text-to-book on every button and local search built in for Jupiter.
- Sage
- Rocky grey
- Deep leaf
- Driftwood
- Linen
No. 06 · Website + brand
Summit Stream Solutions
Event & project management · Orlando
Website
- In the dark
An event pro with 15+ years of galas and campaigns, and a business name that was begging to become a map.
- First light
Every project is a climb. So the process became a trail: six stages up to the summit flag, then a stream flowing back down.
- Daybreak
“Your summit, planned to the last detail.” Forest and stream colors, a Start the Climb button and a route clients can actually follow.
- Forest
- Stream
- Apricot
- Morning mist
No. 07 · Website + brand
RansomWare Pottery
Handmade pottery · Jacksonville
Brand · website
- In the dark
A potter with a whale shark logo, a deep love of the ocean and no real home online for the work.
- First light
“Shaped by hand. Moved by water.” Every piece gets an ocean name, and every collection drops like a swell: Drop 01, The First Swim.
- Daybreak
A site where you build your own piece (shape, glaze and spots), watch the price update, then send a ready-made inquiry. Live at ransomwarepottery.com.
- Deep teal
- Current
- Sand
- Abyss
No. 08 · Website + brand
Fairy Tail Fund
Pet rescue nonprofit
Brand concept · website
- In the dark
A rescue fund for cats and dogs in trouble: emergency vet bills, spay and neuter, and a soft place to land.
- First light
Every rescue is a fairy tale waiting for its happy ending. So the pets became royalty and the donors became fairy godparents.
- Daybreak
A magic-wand cursor, a royal fairy name generator for your own pet, a Wish Board and a monthly Fairy Godparent club.
- Fairy pink
- Rose
- Deep rose
- Lilac
No. 09 · Website + brand
Daly Bread
My own little bakery · Palm Beach Gardens
Brand · website · everything else
- In the dark
Sourdough in my kitchen, orders scattered across text threads and a name that was a pun waiting to happen.
- First light
Give us this day our Daly bread. A peep of sunshine in loaf form: sky blue, blush and sunrise orange, with a little smiling loaf named Sunny.
- Daybreak
Text-to-order, a punch card where loaf #5 unlocks a mystery flavor, free recipe booklets and in-home sourdough classes. I’m my own pickiest client.
- Sky
- Blush
- Sunrise
- Crust
- Navy
Also on the drawing board
Good company
Brands I’ve helped ride the wave
Still in the dark?
Let’s break dawn on your brand.
Tell me about your business and I’ll come back with a plan, and maybe the first light of a whole new look.
Part one · Social media
A new sunrise, every single day
Feeds I’ve planned, shot, written and grown. Those little squares are the real posts.
No. 01 · Social media
Capital Funding
Direct private lender · Boca Raton & Palm Beach Gardens
CMO · rebrand · website · content
A nationwide hard money lender that sounded like every bank it was built to beat.
Their investors don’t want a brochure. They want speed and certainty. So the brand got confident, dry and deal-forward, with one line to live by: “Banks protect the bank. We protect the deal.”
As CMO I led a team of five through a full rebrand, a new website and 15 SEO videos, then kept the feed moving with loan-closed announcements, deal Reels and branded emails. The brand has now closed over $1B in loans.
No. 02 · Social media
Believe With Me
Nonprofit for Gold Star families · Palm Beach County
Co-founder · only marketer since 2013
2013. My mom, me and one idea: Christmas gifts for kids whose parent died serving our country.
Lead with the families, never the charity. Every post is punchy, emotional and mission-first, so people feel it before they read it.
Galas that raise $500K+ a year, 2,600+ Gold Star kids with gifts under the tree, and the voting campaign for my mom’s run as a national finalist for the NASCAR Foundation’s Betty Jane France Humanitarian Award: a 32-post calendar, weekly press releases and a voting page.
“Mission first. Families first. Always.”
No. 03 · Social media
Reback Realty
Luxury real estate · North Palm Beach · est. 1975
Rebrand · website · content · PR
A 50-year family brokerage in one of Florida’s most private neighborhoods, where the neighbors do not want to be marketed to.
Discretion is the luxury. So the brand whispers instead of shouts: “Luxury, Handled Privately.”
Bodoni-set editorial graphics, themed three-photo carousels that sell the lifestyle (never the address), and weekly listing reports so sellers always know how their home is doing.
Where my sunrise started
No. 04 · In-house, before Daybreak
Bolay
Fast-casual restaurants · Florida
Restaurant floor → VP of Marketing · 8 years
One restaurant, a big idea about bowls and me, starting on the restaurant floor.
People don’t come back for a bowl. They come back for how a place makes them feel. That became the mission I helped write: “To inspire our guests to be the best version of themselves.”
Eight years, a loyalty program, a 120K email list and 6 to 10 grand openings a year. And when a hurricane hit, our restaurants became a relief kitchen and we delivered 1,000 bowls.
More feeds I’ve grown