FREE RESOURCES FOR BUSY BUSINESS OWNERS

Your Social Media, Sorted

Free guides, checklists and tools to help you post with confidence, even on your busiest weeks. Grab what you need, skip what you don't, and come back anytime.

Everything on This Page

Six free tools, free downloads and a free audit for your social media or website - we’re not playing around when it comes to making your marketing a real success. Tap any button to jump right to it!

Start Here

New to all this? Begin with these two.

The Getting-Started Guide

FREE · SENT TO YOUR INBOX

A friendly, no-jargon walkthrough of social media for busy owners: what to post, where to post it, and how to keep going without burning out.

Send me the guide →

What’s Your Social Media Score?

FREE TOOL · 2-MINUTE QUIZ

Ten quick questions, an honest score out of 100, and three tips picked just for you. Takes less time than your coffee order.

Take the quiz →

Check Your Marketing

See what's working and what needs a little love.

The Self-Scoring Marketing Check-Up

FREE DOWNLOAD · PDF

A printable scorecard that walks you through your social, website, reviews and email. Score yourself, add it up, and see exactly where to focus first.

Download the check-up →

The Before-You-Post Checklist

FREE DOWNLOAD · PDF

Ten things to check before you hit share, from a scroll-stopping first line to the right hashtags. Keep it by your desk or save it to your phone.

Download the checklist →

Plan Your Content

Never stare at a blank screen again.

30-Day Content Calendar

FREE · SENT TO YOUR INBOX

A month of post ideas, one a day, with a prompt for each. Print it, fill it in, and you’re planned through next month.

Send me the calendar →

“What Should I Post?” Idea Generator

FREE TOOL

Pick your industry and get a week of post ideas with captions to match. Restaurants, realtors, salons, lenders and more.

Get post ideas →

Build Your Routine

Simple habits that keep your feed alive.

Posting Schedule Builder

FREE TOOL

Choose your platforms and how much time you have, and get a simple weekly posting plan you can actually stick to.

Build my schedule →

The Daybreak Tip Sheet

FREE · MONTHLY EMAIL

One short email a month with what’s working on social right now, a fresh post idea, and the occasional local shout-out. No spam, ever.

Sign me up →

Grow Smarter

For when you're ready to stop doing it all yourself.

Hire vs. Outsource Calculator

FREE TOOL

See what a full-time social media hire really costs (salary, taxes, tools, time) next to a monthly Daybreak package.

Run the numbers →

A Free Social Media Audit

FREE · FROM OUR TEAM

Rather hand it off? We’ll look at your accounts and send you three quick wins you can use today, whether or not you ever work with us.

Get my free audit →

Local to Palm Beach County

We’re based right here and shoot on location from Jupiter to West Palm Beach.

Jupiter

SOCIAL MEDIA · JUPITER, FL

Restaurants on the Intracoastal, marine and boating businesses, and real estate teams from Abacoa to Jupiter Inlet.

Get a free Jupiter audit →

Palm Beach Gardens

SOCIAL MEDIA · PALM BEACH GARDENS, FL

Our home base. Boutiques, salons, med spas, lenders and restaurants around PGA Boulevard and Downtown at the Gardens.

Get a free Gardens audit →

West Palm Beach

SOCIAL MEDIA · WEST PALM BEACH, FL

Downtown restaurants and bars, Clematis Street shops, nonprofits and professional firms that need to stand out in a busy feed.

Get a free West Palm audit →

What’s Your Social Media Score?

Ten quick questions, an honest score out of 100, and three tips picked just for you.

Question 1 of 10

“What Should I Post?” Idea Generator

Pick your industry and get a week of post ideas with captions you can copy.

Want a fresh week of ideas in your inbox?

Get our free toolkit, including the 30-Day Content Calendar, plus a monthly tip sheet.

Posting Schedule Builder

Choose your platforms and your time, and get a simple weekly plan you can stick to.

Where do you post?
How much time can you give social media each week?

Your week

Suggested times are a starting point. After a month, check your insights and move posts to when your followers are most active.

Want ideas to fill those slots?

Get our free 30-Day Content Calendar and toolkit in your inbox.

Hire vs. Outsource Calculator

See what a full-time social media hire really costs next to a monthly Daybreak package.

Hiring someone

We filled in starting numbers. Change any of them to match your business.

Compare with a Daybreak package

Year one

In-house hire
Daybreak

Plus things a calculator can't count: no hiring, training or sick days, and a team that's already done this for brands like yours.

Website Design in Palm Beach County

From quick fixes to a brand-new site. Simple sites have a simple price, and bigger builds get a free review and a clear quote.

Quick fixes

starting at $150

Small jobs on the site you already have. Quoted per job, no long project.

  • Text, photo and menu updates
  • A new page or section
  • Broken links and contact forms that don't send
  • Google Business and email signup fixes
Ask for a quick fix
Most popular

Simple Site

$500

A clean, mobile-ready Squarespace site that's ready to bring in leads.

  • Up to 4 pages
  • We write the words for you
  • Contact form, CRM and email signup connected
  • Basic Google setup: page titles, descriptions and your Google Business link
  • 2 rounds of changes

You provide photos and pay for your own Squarespace plan and domain.

See if it fits my business

Custom site or revamp

Custom quote

Bigger sites, online stores, booking, redesigns and website marketing strategy. We review what you need first, then quote it.

  • Free website review before any quote
  • Redesigns of an existing site
  • Stores, booking and integrations
  • Local SEO and a plan to turn visitors into customers
Get a free website review

No monthly upkeep fees. Ask about our 6-month website checkup to keep everything running smoothly.

Website Health Check

Ten quick questions, a score out of 100 and the three fixes that will help your site most.

Question 1 of 10

What Kind of Website Do I Need?

Tell us what you’re building. We’ll show you if our $500 Simple Site fits, or if it’s time for a custom quote.

What are we building?
About how many pages?
What should your site do? (pick all that apply)
Do you have photos to use?

Your best fit

    Want a copy of your site plan?

    Get It in Your Inbox

    The Getting-Started Guide, the 30-Day Content Calendar or our monthly Tip Sheet. Pick one and we’ll send it right over.

    No spam, ever. Unsubscribe anytime.

    Get a Free Audit

    Social media, website or both. Tell us a little about your business and we’ll send three quick wins you can use right away, whether or not you ever work with us.

    We reply within one business day. No spam, ever.

    Frequently Asked Questions

    Everything people usually ask before working with us. Don’t see yours? Just ask.

    Getting started

    How do I get started?

    Start with a free social media audit. We review your accounts and send you three quick wins. If it feels like a fit, we hop on a 20-minute call, build your content calendar, and book your first shoot.

    What's included in the free audit?

    A look at your profiles, recent posts, bio, highlights and how you compare to a few local competitors, plus three specific things you can fix right away. It's yours to keep whether or not you hire us.

    How soon can we start?

    Right away. Audits, profile reviews and quick-win recommendations can start the same week. Bigger projects are priced project by project, and ongoing social media management runs on a monthly retainer, so we set a start date that fits your scope.

    What kinds of businesses do you work with?

    Real estate agents and brokerages, restaurants and hospitality, lenders and financial firms, nonprofits, and local service businesses across Palm Beach County.

    What areas do you serve?

    We're based in Palm Beach Gardens and shoot on location from Jupiter to West Palm Beach and across Palm Beach County.

    Content & posting

    Do I have to be on camera?

    Nope. We can build great content around your space, your products, your team and your customers. If you'd like to be on camera, we'll coach you through it so it feels natural.

    How many posts do I get each month?

    Starter includes 8 posts and Reels a month, Growth includes 12 to 16, and Full Service includes 20 or more. See the packages page for everything that's included.

    Do I get to approve everything?

    Yes. You approve your content calendar before anything is created, and you can request changes before posts go live.

    Which platforms do you post on?

    Instagram, Facebook, TikTok and LinkedIn. We'll recommend the ones where your customers actually spend time.

    Will you answer my comments and DMs?

    Yes, on the Growth and Full Service packages. We reply in your voice and flag anything that needs you personally.

    Who writes the captions?

    We do, in your voice. We learn how you talk during onboarding, and every caption has a hook, the right hashtags and a clear next step.

    Results

    How will I know it's working?

    Every month you get a report showing reach, engagement, follower growth and the posts that brought in calls, bookings or DMs, plus what we'll change next month.

    How long until I see results?

    You'll see a more polished, consistent feed right away. Growth in followers and inquiries builds over a few months of steady posting, and your monthly report shows the progress along the way.

    Marketing strategy

    Do you just post, or do you build a strategy?

    Strategy comes first. We look at where you are today, who your customers are and what you want more of, whether that's calls, bookings, foot traffic or sales. Then we build the content plan around those goals, so every post has a job to do.

    What goes into a marketing strategy?

    A review of your current accounts and competitors, a clear picture of your ideal customer, three or four content themes that fit your brand, the right platforms and posting rhythm, and the numbers we'll track. It all fits on a simple plan you can actually follow.

    Can you help with more than social media?

    Yes. Social media is our focus, and we also help with brand identity, websites, email marketing, local search and overall marketing strategy, so everything works together instead of in pieces.

    How often do we revisit the plan?

    Every month. We look at what worked, what didn't and what's coming up for your business, then adjust the next month's content to match.

    Onboarding & trial work

    What does onboarding look like?

    We start with a kickoff call to learn your business, goals and voice. You share account access and any brand files, photos or logos. We run a full audit, build your strategy and first content calendar, and you approve it before anything is created or posted.

    Can we try working together before committing to a retainer?

    Absolutely. Many clients start with a free audit or a one-time project, like a content shoot, a profile refresh or a short trial month. If it's a fit, we move into an ongoing plan. If not, you keep everything we made.

    What do you need from me to get started?

    Logins for your social accounts, your logo and brand colors if you have them, any photos or videos you love, and about an hour for the kickoff call. We take it from there.

    How much of my time will this take each month?

    Usually an hour or two: approving your content calendar, being available for shoots and answering a few quick questions. That's the whole point. You get back to running your business.

    Training your team vs. doing it for you

    Can you train my team instead of doing all the work yourself?

    Yes, and we love it. We build the strategy, templates and content calendar, then coach your team on how to plan, shoot, edit and post so your marketing keeps going long after we step back.

    Why would I train my team instead of handing it off?

    It makes a lasting impact. The skills stay inside your business, your team knows your customers better than anyone, and you're never stuck if an outside agency changes or goes away. You get a system, not just a stack of posts.

    Can we mix the two?

    Definitely. A popular setup is that we handle the strategy, big shoots and monthly planning while your team handles day-to-day posting and stories using our playbook. We check in each month to review results and sharpen their skills.

    What does team training include?

    Hands-on sessions built around your business: content planning, shooting good photos and short videos on a phone, writing captions in your voice, scheduling tools and reading your insights. Your team leaves with templates and a simple routine they can follow.

    Websites

    How much does a website cost in Palm Beach County?

    With Daybreak, a Simple Site is $500: up to 4 mobile-ready pages, written for you, with your contact form, CRM and email signup connected. Quick fixes on an existing site start at $150. Bigger or more complex sites get a free review first, then a clear custom quote.

    What's included in the $500 Simple Site?

    Up to 4 pages on Squarespace, copywriting for every page, a mobile-friendly design, a contact form, your CRM and email signup connected, basic Google setup (page titles, descriptions and your Google Business link) and 2 rounds of changes. You provide photos and pay for your own Squarespace plan and domain.

    How do I know if I need a Simple Site or a custom site?

    Try our free site planner above. If you need more than 4 pages, an online store, member logins, more than one language or custom integrations, we'll review your project and send a custom quote. Not sure? Request a free website audit and we'll tell you honestly.

    How long does it take to build a website?

    Simple Sites move fast. Once we have your logins, logo and photos, we'll give you a launch date at kickoff. Custom builds get a timeline with their quote.

    Can you redesign my current website?

    Yes. If your current site is 4 pages or fewer, a refresh fits our Simple Site. Larger redesigns start with a free website review so we can quote exactly what you need.

    What platform do you build websites on?

    Squarespace. It's reliable, looks great on phones and is easy for you to update yourself, so you're never stuck waiting on someone to change a photo or your hours.

    Do I own my website?

    Yes. Your site lives on your own Squarespace account, and all the words, photos and design we create for you belong to your business.

    Will my website show up on Google?

    Every Simple Site includes basic Google setup: page titles, descriptions and a link to your Google Business Profile. For more local search traction, we build a website marketing strategy with local SEO, content and a plan to turn visitors into customers. No one can promise a top spot, but we set you up the right way from day one.

    Can my website connect to my email list and CRM?

    Yes. Contact forms and email signups go straight into your CRM or email tool, so every lead lands where you can follow up.

    Do you charge monthly fees for my website?

    No monthly upkeep fees from us. You pay Squarespace and your domain directly. We also offer a website checkup every 6 months to keep everything running smoothly.

    Contracts & ownership

    Is there a contract?

    Yes, a simple, straightforward marketing agreement that spells out your scope, timeline and price. No surprises and no fine print.

    Who owns the photos and videos?

    You do. Every photo, video, caption and graphic we create for you belongs to your business. We only share your work as a case study or example on our own pages with your express permission.

    Is ad spend included in my package?

    No. Paid ads are an add-on, and your ad budget is paid directly to Meta or Google.