Meet your strategist
Hi, I’m
Daly Kay
Former CMO, mom of two little rugrats, and Palm Beach County’s marketing bestie.
I spent a decade growing restaurants, lenders and nonprofits from the inside. Now I bring that same playbook to local businesses, without the CMO salary.
See what I’m up to today @dalykaydinatale
Get to know me
Dive deeper: a little about me
Keep scrolling. The deeper you go, the more you’ll know.
0 ft · The surface
Daly Kay, 10+ years in marketing
Palm Beach Gardens · 2 miles from your business, probably
15 ft · Flag check
Green flags
- Long walks on the beach… wait, that’s every Floridian.
- Sunrise runs and a great swim
- A content calendar done before the 1st
Red flags
- Stock photos of handshakes
- “Let’s circle back.”
- Business owners who love the idea of who they are, and don’t realize their clients see them differently
30 ft · Messages in a bottle
Love language
A five-star Google review. And definitely an iced coffee.
Looking for
A local business that’s ready to be seen, and a place where I can make a real impact.
60 ft · Off the clock
Weekend plans
Saturdays are for long runs and home-cooked meals.
Sharks?
Don’t scare me. Neither does your messy Instagram.
90 ft · The ocean floor
Dealbreaker
Pictures of the food on a menu.
Menus are for listing the items, not showing me what you’re cooking up. It drives me nuts.
The highlight reel
Big waves, bigger numbers
$1B+
in closed loans
for Capital Funding, the lending brand I rebuilt as CMO
$3M → $60M
in yearly revenue, in 8 years
growing Bolay from the restaurant floor to VP of Marketing
1 → 30+
restaurants opened
6 to 10 grand openings a year. I’ve cut a lot of ribbons.
$500K+
raised every year
for Gold Star families through Believe With Me
2,600+
Gold Star kids
who got Christmas gifts
9
brands created from scratch
3 food and beverage, plus interior design, finance, real estate, a nonprofit, a podcast and a clothing company
From intern to CMO
I started at the back of the lineup
I’ve done every job I’d ever ask your team to do. Tap a wave.
A few of my favorite stories
The parts that don’t fit on a resume
My first client was my mom
In 2013 we started Believe With Me together to deliver Christmas gifts to Gold Star kids. I built its social media from scratch and have been its only marketer ever since.
The time I delivered 1,000 bowls
After a hurricane hit, our restaurants turned into a relief kitchen. Marketing isn’t just likes. It’s showing up for your neighbors.
I write the big-picture stuff too
I helped shape two company missions: “To inspire our guests to be the best version of themselves” at Bolay, and “To empower our clients to achieve their dreams and build a better tomorrow” at Capital Funding.
A real day in my life
Sunrise to night night
No filter. This is what running Daybreak with two little rugrats actually looks like.
Let’s play a game
Two truths and a lie
Tap the one you think is the lie.
My résumé, translated
What it says vs. what it means
Culinary product marketing
I can make a quinoa bowl go viral.
Loyalty program development
I make people come back. Again and again.
C-suite stakeholder partnership
I can get you and your business partner to agree on a logo.
Multichannel campaign execution
Instagram, email, Google and flyers, all saying the same thing.
Website development & SEO
Google can actually find you now.
Master of Leadership
I lead great teams. No trust falls, promise.
Brands I’ve helped ride the wave
Good company
The Wipeout Wall
Every surfer falls. Here’s what I learned.
Tap a wipeout to see the lesson.
Currently
This month’s tide chart
Paddle out with me
Ready to be seen?
Tell me about your business and I’ll come back with a plan that fits.