Holiday Social Media Plan for Palm Beach County Businesses (Nov-Dec 2026)
In Palm Beach County, the holiday rush and the start of season show up at the same time. Snowbirds are flying back, visitors are booking trips, and locals are gift shopping in flip-flops. That means more people looking for you, and a lot more businesses fighting for their attention. A simple plan now beats scrambling to post something at 6am on Black Friday.
Here's the plan I'd hand any small business owner I love. Steal it.
Key holiday dates for 2026
Thursday, Nov 26: Thanksgiving
Friday, Nov 27: Black Friday
Saturday, Nov 28: Small Business Saturday
Monday, Nov 30: Cyber Monday
Tuesday, Dec 1: Giving Tuesday
Thursday-Friday, Dec 24-25: Christmas Eve and Christmas
Thursday, Dec 31: New Year's Eve
Add Hanukkah, your town's tree lighting, the local boat parades, and anything happening on your street.
Your week-by-week plan
Early November: get ready
Update your holiday hours on Google, Instagram, Facebook and your website. (Future you will thank you.)
Pick your offers: a gift card bonus, a holiday bundle, a Small Business Saturday special.
Shoot all your holiday content in one session: products wrapped, your space decorated, your team in Santa hats on the beach. It's Florida. Lean in.
Week of Nov 16: tease it
Post a "save the date" for your Small Business Saturday offer.
Share a gift guide: "5 gifts under $50 from our shop" or "gifts for the boater in your life."
Week of Nov 23: the big weekend
Thanksgiving: a thank-you post to your customers. Warm and personal, zero sales pitch.
Black Friday through Cyber Monday: one clear offer, posted every day, with Stories counting down.
Small Business Saturday: show your team and your story. People want to know who they're supporting.
Dec 1: Giving Tuesday
Spotlight a local cause you support, or partner with a nonprofit for the day.
Weeks of Dec 7 and Dec 14: keep gifting easy
Last-minute gift ideas, gift cards, and your shipping or pickup deadlines.
Customer favorites and reviews (with permission) to build trust before the final rush.
Week of Dec 21: slow down
Holiday hours (yes, again), a behind-the-scenes team post, and a heartfelt thank-you to close out the year.
Dec 31: ring it in
A "best of 2026" recap Reel and a little teaser for what's coming in January.
10 holiday post ideas
Your team's favorite holiday tradition
A gift guide built around your products or services
A "how we decorate" time-lapse
A customer appreciation giveaway with the business next door
Your best-sellers of the year
Your holiday playlist, or what's playing in the shop
Shout out another local small business you love
A gift card reminder with a bonus offer
A blooper reel from your holiday shoot
A thank-you video from you, the owner
Before you post: quick checklist
Holiday hours updated on your Google Business Profile and every social profile
Offer details and end dates written down in one place
The link in your bio points to the right page
Someone is on DM duty over the holiday weekend
Want the full version? Grab our free before-you-post checklist.
Want a head start?
Map it all out with our free posting schedule builder and 30-day content calendar. Expecting lots of visitors this season? Discover The Palm Beaches is a great place to see what's happening around the county and plan posts around it.
Or hand it off. Daybreak plans, shoots and posts holiday content for Palm Beach County businesses, and we answer your DMs while you're busy with customers. Tell us about your business and we'll take it from there.
