How Much Does Social Media Management Cost in Palm Beach County? (2026 Price Guide)
"So... what does this actually cost?" It's the first question almost every Palm Beach County business owner asks me, usually right after "do I really need to be on TikTok?" (Short answer: not always.)
Social media management prices are all over the place, and that makes it hard to tell a great deal from a bad one. So let's open the hood. Here's what drives the price, what you should get at each level, the red flags in cheap packages, and exactly what Daybreak charges.
The short answer
Most local businesses pay a monthly fee for done-for-you social media. That fee comes down to three things: how much content gets made, who makes it (and whether it's real photos of your business or stock images), and how much of the day-to-day, like comments, DMs and reporting, is handled for you.
At Daybreak, monthly social media packages start at $1,200 a month, with Growth at $2,000 and Full Service at $3,000 and up. Every package is laid out line by line on our pricing page, so you never have to guess.
What drives the price
1. Where the photos and videos come from
Stock photos and templates are cheap to produce. Real, on-location content (your team, your space, your customers) takes a shoot day, editing and someone who knows how to make a Reel feel natural. It costs more, and it performs better, because people buy from people they recognize.
2. How many platforms and posts
Instagram alone is a different job than Instagram, Facebook, TikTok and LinkedIn. More posts and more platforms means more hours.
3. Whether anyone answers your DMs
Posting is half the job. The other half is community management: replying to comments, answering DMs and passing real leads to you fast. Cheap packages often skip this entirely.
4. Strategy and reporting
A report that says "you got 4,000 impressions" is not strategy. Look for someone who tells you what worked, what didn't and what they'll change next month.
What you get at each level
Here's how Daybreak's monthly packages break down, so you have a real yardstick when you compare quotes:
Starter, $1,200/mo. About 12 posts and Reels a month on 2 platforms, a content calendar you approve first, simple video edits, comment and DM replies 3 times a week, a monthly report, and a photo and video shoot once a quarter. Best for newer businesses that want to finally be consistent.
Growth, $2,000/mo. 16 to 20 posts and Reels a month on up to 3 platforms, Reels edited and captioned from your footage, weekday comment and DM replies, a monthly report plus a strategy call, and a shoot every month. Best for established businesses ready to grow.
Full Service, $3,000/mo and up. 20+ posts and Reels a month on up to 4 platforms, video ideas and shot lists, a monthly shoot, weekday comment and DM replies, brand templates and graphics, and a quarterly strategy session. Best for busy owners who want it all handled.
A couple of things worth knowing up front: there's a one-time $500 setup fee that covers your audit, strategy, templates and onboarding, and monthly packages have a 3-month minimum so the content has time to work. After that it's month to month. Extra shoots, paid ads and local influencer visits are add-ons, and ad spend goes straight to Meta or Google, not to us.
Red flags in cheap social media packages
Guaranteed followers. Followers can be bought. Customers can't. Anyone promising a follower number is either buying them or guessing.
No contract terms in writing. You should know how long you're committed and how to cancel before you sign.
They own your content or your logins. Your accounts and the photos made for you should stay yours. Ask.
Nobody local. If a post about your Jupiter shop uses a stock photo of a beach in Hawaii, your customers notice.
Reports with no next steps. Numbers without a plan are just numbers.
Is it worth it?
Try this quick math: add up the hours you spend on social media each week, then multiply by what an hour of your time is worth. For a lot of owners, the answer settles it. The bigger cost usually isn't the hours, though. It's the posts that never get made, the DMs that sit for three days, and the customer who booked with the business down the street instead.
If you're building your budget from scratch, the U.S. Small Business Administration has a helpful guide to marketing and sales for small businesses that walks through planning where your money goes.
Ready to see where you stand?
Not sure which level fits? Start with our free social media audit. I'll look at what you're posting, what's working and what's missing, and you'll walk away with a plan whether you hire us or not. Already know you want help? Tell me about your business and I'll point you to the right package.
